ROLA - Evolution of the Roof Rack

The Problem

How to give a niche product a new lease on life and revolutionise the humble roof rack.

The Solution

A humorous script, fun animation and some awesome shots of high profile athletes.

Roof racks have been with us for a long time, now ROLA have revolutionised the design and features into a sleek and well designed piece of equipment that works well and compliments your late model car.

iTV Video Production Melbourne we’re tasked with coming up with a concept to make a video promotion that is light hearted and fun to watch… all the while delivering a key message about the features of the new ROLA product.

A combination of animation, video graphics and live action has accumulated to an engaging and fun video.

For more information


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