Red Cross

Donate Blood Promotional Video

This snippet for the Australian Red Cross was part of a large project to encourage people to donate blood.

The Problem

Red Cross needed to produce a video that best communicated the benefits of donating blood in a fun and dynamic way with no voice narration.

The Solution

iTV Video Production Melbourne developed a motion graphics video for a conference exhibition to capture peoples attention as they walked by. During a conference/exhibition audio is difficult to hear, so iTV produced graphics and text titles to help communicate the Red Cross’ key messages.We produced all graphics, motion video, sound FX and music in the St Kilda studios.

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