Helene Abicair

Call to Action TV Commercial

A TV commercial filmed and produced in Melbourne for Helene Abicair who is a leader in the beauty therapy school sector in Melbourne, Australia, and has trained thousands of students for over 54 years.

The Problem

The beauty school required a boost in numbers for the school year.

The Solution

iTV Video Production Melbourne developed a script and storyboard with a call to action motivating potential students to act now and enroll before it was too late.

We we’re involved from the very start of the creative process. Including researching the marketing the target audience for the schools demographic. A ‘Call to Action’ was important for making the 30sec ad a commercial success. iTV Video Production Melbourne scripted, story boarded, edited and produced the graphics and titles to coerce our audience to act and make a call or visit the website.


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