FUCHS is an engineered lubricant and a large world wide company founded in Germany. This product is seen as a high quality lubricant in the Australian market place. This TV ad has been running throughout Australia, particularly during sporting and car racing TV shows.
How to demonstrate a high quality automotive lubricant product while illuminating the FUCHS brand.
3D video graphics and a strong orchestral classic score was used to enrich and highlight the quality and brand for FUCHS. All animation, 3D graphics, music and sound FX was developed in-house at iTV Video Production Melbourne studio in Melbourne, St Kilda Australia. With a tight budget and limited time, FUCHS required a TV ad to promote brand awareness for the lubricant product line. The brief was to develop a prestigious and high-end looking TVC that underscored the values and quality of the FUCHS products.