This billboard ad was developed for the Auto1 stores. A billboard which is a short 10sec TV ad is placed at the start of an upcoming TV show, and it is announced that Auto1 is the sponsor of that particular show.
How to attach a brand to a particular TV show.
Auto1 wanted to attach themselves as a brand to a mototor sport TV show. iTV Video Production Melbourne developed a 10sec branded TV commercial which appears right before the TV show comes on and the announcer mentions “Auto 1 is the proud sponsor of…”. This is a very effective way of making the brand appear front and centre to the audiunce.