Australian Fighting Championship


iTV Production Australia we’re involved from the very start of the highly acclaimed AFC event. Our creative writers and art director engaged the client from the very start. From understanding who the key target audience is all the way to which channel would be best to advertise on.

The Problem

How to inform an audience interested in the MMA sport of an up coming event.

The Solution

A TV commercial was the fastest and most cost effective way of reaching a large Melbourne audience. As this was the first event, AFC had no prior live fighting footage, so iTV Video Production Melbourne had to re-create scenes in the Green Screen studio located in St Kilda to demonstrate the MMA style of fighting. We then post-produced, edited, developed 3D graphics and titles and delivered the final product to broadcast.


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