Inside Our Video Head

We love everything film, video and TV. If you want read about what makes us tick or how to get the most out of a video production based in Melbourne, read all about it here.

Making an effective TV Commercial Part 1

Writing a script for a TV Commercial Writing a script to fit your TV commercial’s length is important. It is very easy to try and squeeze too much information into a 15 – 30 second ad believing more is actually better. iTV Production believe too much information can...

Making an effective TV Commercial Part 2

Call to action – a must for any TV commercial! Don’t leave out the ‘call to action’. Potential customers need to know how to buy from you or visit your store or website. Calls to action are usually at the end of the TV commercial and this should be done clearly with...

Making an effective TV Commercial Part 3

Production matters in your TV Commercial Every TV commercial production is different in terms of style and budget. Low budget does not necessarily mean it will be a poor production; nor does it mean your message won’t get through to your target audience. However don’t...

Why use a green screen studio?

A Green Screen Studio and the technology involved is the base effect you have seen in every Hollywood blockbuster and local weather report. This may seem advanced but really it’s a simple effect. If you film a person with a single colour back ground (green and blue...