by Sergio | Oct 12, 2017 | TV Commercials
Writing a script for a TV Commercial Writing a script to fit your TV commercial’s length is important. It is very easy to try and squeeze too much information into a 15 – 30 second ad believing more is actually better. iTV Production believe too much information can...
by Sergio | Oct 12, 2017 | TV Commercials, TV Jingles
Call to action – a must for any TV commercial! Don’t leave out the ‘call to action’. Potential customers need to know how to buy from you or visit your store or website. Calls to action are usually at the end of the TV commercial and this should be done clearly with...
by Sergio | Oct 12, 2017 | TV Commercials, TV Jingles
Production matters in your TV Commercial Every TV commercial production is different in terms of style and budget. Low budget does not necessarily mean it will be a poor production; nor does it mean your message won’t get through to your target audience. However don’t...
by Sergio | Oct 12, 2017 | Green Screen, TV Commercials, TV Shows
A Green Screen Studio and the technology involved is the base effect you have seen in every Hollywood blockbuster and local weather report. This may seem advanced but really it’s a simple effect. If you film a person with a single colour back ground (green and blue...
by Sergio | Oct 12, 2017 | Corporate Videos, Green Screen, Internet Videos, TV Commercials, Web Videos
What is Video production you ask? Video production is creating an artistic video presentation using video and audio. Throw in the use of a camera, video editing software and creativity an the end product can be broadcast ready for business, personal, corporate events,...
by Sergio | Oct 12, 2017 | Corporate Videos, Internet Videos, TV Commercials, Web Videos
George Lucas has said “Sound is fifty percent of the movie-going experience”. Sound is equally important as great lighting and camera angles. > Don’t use Your Camcorder’s Mic The consumer camcorders can generate ok video for YouTube but...
